Truity
Director of User Experience / 2019 - Present
Currently directing the design practice at Truity, overseeing the creation, collaboration, and iteration of user flows, prototypes, and high-fidelity visual design.
Spearheaded brand redesign efforts across all user touch-points, while also orchestrating the design and deployment of the TrueYou app experience for iOS and Android platforms.
Seamlessly integrated ‘Sage’, an AI-based personality coach, within the TrueYou app to enhance user engagement and personal growth.
HiRoad
Creative Director & Principal Designer / 2016 - 2018
Directed and collaborated with external design teams to develop a new brand system; integrating a contemporary color palette and distinctive approach to photography, illustration, and iconography, underpinned by a set of cohesive elements.
Implemented and managed the design system across the entire user experience team, ensuring consistency and alignment across all projects and initiatives.
Guided our multi-disciplinary design team in imagining the initial product offering, leveraging customer insights gleaned from diverse research methodologies to foster meaningful connections with our customers.
Universal Mind
Creative Director / 2014 - 2016
Helped clients such as FedEx, Cisco, Adobe, and Complete Genomics solve user experience challenges by creating unique design-led customer experiences.
Consultant
Design & Creative Direction / 2009 - 2014
Elevated digital experiences, for a number of clients, by designing and prototyping dynamic web-based and mobile applications with rich functional interfaces and seamless user interaction.
Punchcut
Senior Visual Designer / 2006 - 2009
A user experience design company, Punchcut specializes in creating next generation experiences for device, television, and desktop catering to brands such as: Adobe, T-Mobile, Nokia & Disney.
Led multi-faceted design teams to seamlessly bring products to market while maintaining the core vision through the duration of the project.
Partnered with clients in maintaining project milestones, idea presentation and final solution walk-thru. Presented final work while supporting rational of assignments to internal teams and externally to client stakeholders.
Yahoo!
Senior Visual Designer / 2003 - 2006
Led the user interface design and prototyping practice within the Local property user experience design team, and helped launch Local Search & Yahoo! Maps.
Myplay
Senior Art Director / 1999 - 2001
Established and led the design and delivery team for this online music startup, launching within 100 days, in a highly competitive space.
CNET
Senior Art Director / 1995 - 1998
Designed & directed user interface design of core sites; Search.com, Builder.com, News.com and Mediadome, an entertainment portal for Intel.
Developed the visual brand design across print and online media touch-points. Mentored various design teams for project work while participating in hiring and career development. Interfaced daily with technology, marketing and business development.
EDUCATION
Limerick Institute of Technology
Bachelor’s Degree in Graphic Design (Communications) - Ireland / 1988 - 1991
VOLUNTEERING
Urban Vision Alliance
Creative direction for social media output - San Francisco / 2022 - 2024