Standard Chartered Bank provide award-winning global research to its customers worldwide primarily through their website.
I helped them rethink and adapt this service to Apple's iPad, which at the time, became the industry standard for delivering and consuming white-paper documentation on a global scale. Working with a development team in India, I was able to deliver design direction and assets that allowed for an efficient workflow process.
Global Research for iPad is designed with a clear user interaction framework, while adapting their brand visual style to create an app environment that provides genuine value to customers search and reading experience.
Role:
Design & Creative Direction
