TrueYou
Visual Design // UX Design // Brand Application
TrueYou is a consumer focused mobile app for iOS and Android platforms.
It's aim is to develop customer lifetime value offering a more nuanced approach to personal growth.
It's aim is to develop customer lifetime value offering a more nuanced approach to personal growth.
Based on larger trends in the personal wellness industry and in Truity’s own customer base, we knew there was a clear demand for personality tests that provided customized guidance on what makes a person unique.
TrueYou offers users personality-based insights that can be applied to careers, relationships and other aspects of their lives.
As part of a small cross-functional team, I iteratively created user flows to address our user journey.
I crafted Figma-based prototypes with increasing levels of fidelity to fine tune each user task aimed at team buy-in and user testing.
Finally, I delivered a complete set of high fidelity visual design screens, using Jira with detailed descriptions and specifications, to an off-shore development team.
View in the App Store.
